Los Angeles, April 13: The “Spider-Man” movies already are among of the biggest movies ever and, with “Spider-Man 3” opening in May, Sony Corp.’s Columbia Pictures is pulling out all the stops to make sure the films stay on top.

For many months, fans have seen theater advertising, Web promotions, billboards and other ads with the red-and-blue suited Spider-man (Tobey Maguire), his nemesis The New Goblin (James Franco) and love interest, Mary Jane Watson (Kirsten Dunst).

But the web of Spider-Man hype gets wider on April 16 with the first of a series of premieres starting in Tokyo. The movie’s makers then head to London on April 23 and Rome, Berlin, Madrid, Moscow, Stockholm and New York on April 30 for “Spider-Man Week in NYC.” The movie debuts globally on May 4.